Persuasive writers use techniques to influence readers. Direct address speaks to the reader as you: “You can make a difference today.” Rhetorical questions make readers think: “Is it fair that children pay the price?”
Emotive language stirs feelings: “helpless, starving puppies”. The rule of three groups ideas in threes for rhythm and impact: “simple, cheap and effective”.
Strong persuasive writing balances these techniques with facts and evidence, so that it is convincing rather than just emotional.
Worked example
Name the technique: “Our school must be safer, fairer and greener.”
- Count the ideas: safer, fairer, greener.
- Three linked ideas form a pattern.
Answer:the rule of three (tricolon)
Key words
- direct address
- speaking to the reader as you
- emotive language
- words chosen to stir feelings
- rule of three
- grouping ideas in threes
New questions every time.
Common Core-referenced: RI.6.8